Cases

SCHWARZKOPF

Global Lead Influencer Marketing
Since 2017 we do hair – all kinds of hair, and all over the world. We are responsible for the global influencer activity of Schwarzkopf (Henkel).

REVIEW

New Media strategy
Since 2013, Peek & Cloppenburg trusts us with the New Media Relations of their inhouse youth fashion label REVIEW. As their lead agency in DACH countries, we developed a strategy, including all online measures and productions parallel to their own classic advertising campaign. 

#MEETMERANO 2016

Production / New Media strategy
In 2016 we realized a New Media Activation & Influencer Trip for our client Merano Tourism Board. We travelled together with Germanys top bloggers in the fields of fashion, food, travel, lifestyle and culture to the alpine destination and generated organic content for their blogs. Additionally, we produced an image film for the Merano Tourism Board together with the Berlin film production house Modest Department. 

#MEETMERANO 2015

Production / New Media strategy
In 2016, we conceptualized and realized the new media activation #meetmerano - a brand collaboration of our two clients Merano Tourism Board and the fashion brand REVIEW. Dressed in REVIEW, ten of the most influential German YouTubers traveled to the alpine destination and reported live for nearly 15 million followers. 

#REVIEWBYSAMISLIMANI

Production / Collection / New Media strategy
In 2016 we realized a big Social Media stunt: The first whole Capsule Collection in cooperation with one of the most famous YouTube stars of Germany - REVIEW by Sami Slimani!

#REVIEWGOESFESTIVAL

Production / New Media strategy
In cooperation of the lifestyle brand Red Bull and the Young Fashion Brand REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to one of the worldwide renowned festival Lollapalooza in Chicago. 

#REVIEWTRAVELS

Production / New Media strategy
In order to build on the success of the online activation #REVIEWGOESFESTIVAL RSA Media once again drafted the idea of a journey with Germany’s top multipliers, YouTubers, Models and Bloggers. In collaboration with our two clients South Australia and REVIEW the idea for #REVIEWTRAVELS was born. The destination of our journey: Adelaide in South Australia. 

WHISKEY UNION

Production / New Media strategy / Community Management
Wiskey Union’s products are as experimental as the Startup’s brand introduction. Right from the start RSA Media has been part of WU's product launches through developing a long lasting online strategy for the launch of the brand in GSA.

FINE DINING WITH JAKE*S

Event / Production / New Media strategy
In order to build on the positive resonance of the Jake*s brunch, another event concept was developed and implemented by us in March 2017.

JAKE*S

Prodcution / New Media strategy
Since the relaunch of the fashion label Jake*s we are a big part of the new realignment especially in new media. As lead agency for new media relations in D-A-CH we develop and execute all online activities of the brand from Peek & Cloppenburg.

JAKE*S FASHION BRUNCH

Event / Production / New Media strategy
What’s a good way to celebrate a relaunch of a fashion-label? With a nice kick-off in Berlin for sure. Together with the german online magazine Très Click we invited Germany’s most influential multiplicators to a special kick-off event in Berlin. Therefore we organised an extravagant Brunch to present the new collection of the fashion-label Jake*s.

OOTDREVIEW

Production
In addition to the long-term New Media strategy for REVIEW, we are producing the #OOTDREVIEW looks of the months since 2016. In different Streetstyle optics, selected Influencers have been photographed in REVIEW Outfits of the latest collections of REVIEW as brand relevant und rich-strength ambassadors. 

SWATCH

Production / New Media strategy
RSA Production was commissioned in 2016 for the New Media Activation of the „POP Collection“ of the Swiss swatchmaker SWATCH. In cooperation with the creative studio EyeCandy Berlin and one of the most famous german fashion blog This Is Jane Wayne produced a creative mix of contemporary stills and portraits for SWATCH. 

Contact

RSA Media — Digital by Nature
RSA Media GmbH
Brückenstraße 1
10179 Berlin