Cases

SCHWARZKOPF x REFINERY 29 LAUNCH PARTY

Strategy I Event I Production I Seeding (Global)
Together with Schwarzkopf and Refinery29 we celebrated the global launch of #SCHWARZKOPFcreators in Berlin, which marked the launch of our global strategy that includes over 50 influencers from 27 countries - Schwarzkopf’s biggest influencer initiative thus far.

More information about our work for SCHWARZKOPF x REFINERY 29 LAUNCH PARTY

REVIEW X SOUTH AUSTRALIA

Strategy I Production I Seeding (GAS)
To build on the success of the online activation #REVIEWGOESFESTIVAL, RSA Media once again organized an extraordinary journey with Germany’s top influencers, YouTubers, models and bloggers. In collaboration with our two clients South Australia and REVIEW, the idea for #REVIEWTRAVELS was born. The destination: Adelaide, South Australia.

More information about our work for REVIEW X SOUTH AUSTRALIA

SCHWARZKOPF

Global Lead Agency Influencer Marketing
Since 2017 we do hair – all kinds of hair, and all over the world. We are the lead agency for the global influencer activities of Schwarzkopf (Henkel).

More information about our work for SCHWARZKOPF

SWATCH SKIN

Strategy I Production I Seeding (GAS)
In 2017, RSA was commissioned for the new media activation of the “SKIN Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight the campaign hashtag #YOURMOVE we asked twelve german influencer to show the eleven minimalistic styles of the new SWATCH watches to their followers

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MEET MERANO 2015

Strategy I Production I Seeding (GAS & IT)
In 2015, we conceptualized and realized the new media activation #meetmerano - a brand collaboration between our two clients Merano Tourism Board and the fashion brand REVIEW. Dressed in REVIEW, ten of the most influential German YouTubers traveled to the stunning destination and reported live for nearly 15 million followers. 

More information about our work for MEET MERANO 2015

JAKE*S

Lead Agency New Media (GAS)
Since the relaunch of the fashion label Jake*s, RSA has played a major role in the brand repositioning, especially in the context of new media. As the lead agency for new media relations in Germany/Austria/Switzerland, we developed and executed all online activities for the Peek & Cloppenburg subsidiary.

More information about our work for JAKE*S

REVIEW

Lead Agency New Media Relations (GAS)
Since 2013, Peek & Cloppenburg have trusted us with new media relations for their in-house youth-oriented fashion label REVIEW. As their lead agency in Germany/Austria/Switzerland, we developed a strategy that includes all online activities and productions parallel to their own classic advertising campaign. 

More information about our work for REVIEW

SWATCH POP

Strategy I Production I Seeding (GAS)
In 2016, RSA was commissioned for the new media activation of the “POP Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight its playful aesthetic, we brought together the creative studio EyeCandy Berlin and one of the most relevant German fashion blogs This Is Jane Wayne.

More information about our work for SWATCH POP

MEET MERANO 2016

Strategy I Production I Seeding (GAS & IT)
In 2016, we realized a new media activation & influencer trip for the Merano Tourism Board. We traveled to Merano together with Germany's top bloggers in the fields of design, culture, food, lifestyle and fashion to generate organic content for their blogs. Additionally, we produced a film for the Merano Tourism Board together with the Berlin-based production company Modest Department. 

More information about our work for MEET MERANO 2016

REVIEW BY SAMI SLIMANI

Strategy I Product Development I Eventmanagement I Production I Seeding (GAS)
In 2016 we realized a social media stunt that set the internet ablaze: the first whole capsule collection in cooperation with a YouTube star featuring Germany's most popular YouTuber Sami Slimani: #REVIEWbySamiSlimani!

More information about our work for REVIEW BY SAMI SLIMANI

WHISKEY UNION

Lead Agency New Media (GAS & IT)
Whiskey Union’s products are as bold as the experimental brand’s debut on the beverage scene. RSA has activated new Whiskey Union products since the brand's inception as part of the development of a long-lasting online strategy in Germany/Austria/Switzerland.

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FASHION MEETS ART WITH JAKE*S

Strategy I Event I Production I Seeding (GAS)
To build on the positive resonance of our Jake*s Fashion Brunch concept, RSA developed and realized a new event concept, Jake*s Dinner, which took place in March 2017.

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REVIEW X LOLLAPALOOZA CHICAGO

Strategy I Production I Seeding (GAS)
In cooperation with the lifestyle brand Red Bull and the young fashion label REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to the world-renowned Lollapalooza festival in Chicago.

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JAKE*S FASHION BRUNCH

Strategy I Event I Production I Seeding (GAS)
What’s the best way to celebrate the relaunch of a fashion label? With a nice kick-off in Berlin of course. Together with the German online magazine Très Click, we invited Germany’s most influential multipliers to a special kick-off event in Berlin: an extravagant brunch to present Jake*s new collection.

More information about our work for JAKE*S FASHION BRUNCH

OOTD REVIEW – THE MONTHLY LOOKS

Strategy I Production I Seeding (GAS)
In addition to developing REVIEW’s long-term new media strategy, we have produced #OOTDREVIEW look-of-the-month shoots since 2016. A curated selection of brand-relevant influencers including Germany’s Next Top Model winner Stefanie Giesinger and Instagram star André Hamann were photographed in street style aesthetics featuring REVIEW pieces from the fashion label’s latest collection.

More information about our work for OOTD REVIEW – THE MONTHLY LOOKS

Contact

RSA Media — Digital by Nature
RSA Media GmbH
Brückenstraße 1
10179 Berlin