SCHWARZKOPF x REFINERY 29 LAUNCH PARTY

Strategy I Event I Production I Seeding (Global)

Together with Schwarzkopf and Refinery29 we rolled out the pink carpet in front of Bar Babette in Berlin to celebrated the global launch of #SCHWARZKOPFcreators.

#SCHWARZKOPFcreators from all over the world attended, including our very own Schwarzkopf ambassadors @adamgallagher, @gamzebiran, @niomismart, @gabifresh, @mypeeptoes, @jimness, @zuzol, @kenkenlayos, @annamariadamm, @diana_korkunova, @safiavendome as well as many local and European influencers and press.
We mingled, we danced, we styled our hair and partied the night away. A perfect night to launch our global strategy that includes over 50 influencers from 27 countries and marks the start of Schwarzkopf’s biggest influencer initiative thus far.

Besides the development of the influencer strategy, RSA was responsible for the event conception, project management and execution.


Our #SCHWARZKOPFcreators from all over the world.

( ↑ All Photos by Paul Aidan Perry) (↓ Photos by Matthias Nareyek/Getty Images )

(↑ All Photos by Matthias Nareyek/Getty Images )