JAKE*S x BIENNALE

Strategy I Production I Seeding (GAS & IT)

With the aim to connect the spheres of fashion and art, RSA developed the concept of a culture trip with one of Germany’s top Influencers to one of the most relevant art events in Europe: the 57th Biennale in Venice.

For this activation, RSA Media collaborated with German fashion blogger Maja Wyh and the contemporary clothing lines of Jake*s & Jake*s Collection.

Unique Maja Wyh is a major fashion Influencer who reaches followers all over the globe. Features in The New York Times, Vogue and the like regularly catapult the blogger and her signature oversize look into the ranks of true fashion icons.

Together with Maja and her personal photographer, RSA embarked on a three day trip to explore the City of Canals and the Biennale. With the integration of looks of Jake*s and Jake*s Collection into the unique and artsy environment each day, the output of our production was a colorful and multifaceted series of photographs that combined themes of fashion & art and increased brand awareness in new target groups through social media postings.

All pictures by: Maja Wyh