Since the relaunch of the fashion label Jake*s, RSA has played a major role in the brand repositioning, especially in the context of new media. As the lead agency for new media relations in Germany/Austria/Switzerland, we developed and executed all online activities for the Peek & Cloppenburg subsidiary.
Our main focal points were the strategic consulting for Jake*s brand development and target group activations through online communications. We conceptualized and produced a diverse variety of content for new media including cooperations with influencers.
Jake*s target group is sophisticated, self-confident and successful, as are the influencers, bloggers and founders we collaborated with for this special event. The development of long-term organic relationships between brands and multipliers is our benchmark for successful and mutually beneficial marketing campaigns., and Jake*s Dinner in March 2017 was a shining example.