REVIEW X LOLLAPALOOZA CHICAGO

Strategy I Production I Seeding (GAS)

In cooperation with the lifestyle brand Red Bull and the young fashion label REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to the world-renowned Lollapalooza festival in Chicago.

Dressed in REVIEW’s newest festival looks, six influencers in the fields of fashion, travel and lifestyle traveled to Chicago and shared their experiences live on Instagram, Facebook and Snapchat for millions of followers—all with the official brand hashtags #reviewgoesfestival, #ootdreview, #neverestablished, and #seasonoffestivals. We also activated the concerts on the Red Bull TV livestream. Lifestyle photographer Andre Josselin followed the crew throughout their trip and produced high-quality content for the corporate channels of both brands.

In addition to the concept development and the organization of the festival activation, we handled all the related responsibilities including monitoring, negotiations and arrangements as well as the travel organization, implementation and on-site support as well as evaluation of the collaboration. Over the entire activation period, we reached more than seven million followers across all channels and generated over 65 million impressions.

Participants: Caro Daur, Stefanie Giesinger, Jüli Mery, Willy Iffland, Andre Hamann
Photography: Andre Josselin