Global Lead Agency Influencer Marketing

Since 2017 we do hair – all kinds of hair, all over the world. As the lead agency for the global influencer activities of Schwarzkopf (Henkel), we develop powerful concepts and strategies to speak to a diverse digital audience.

RSA scoured the globe for personalities with unique backgrounds, stories, looks and attitudes, who passionately celebrate their individuality in front of millions of fans. Together with Schwarzkopf, we brought together these international social media stars to form one big crew of #SCHWARZKOPFcreators, and give hair some serious volume.

In sync with our global strategy, we emphasize the relationship of great hair and personal confidence through social media storytelling, product integration, content and film productions, and the hosting of brand events all over the world.

About Schwarzkopf: Schwarzkopf & Henkel is one of the largest cosmetic companies on the market. The extensive portfolio includes many best known brands and best loved products in colorants, styling, hair care, toiletries, skin care, oral hygiene and fragrances.

Photo credit: © Guilhem Nellim

Photo credit: @iamgalla
Photo credit: @giorgiafaggi