SWATCH SKIN

Strategy I Production I Seeding (GAS)

In 2017, RSA was commissioned for the new media activation of the “SKIN Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight the campaign hashtag #YOURMOVE we asked twelve German influencers to show the eleven minimalistic styles of the new SWATCH watches and to interpret their feeling of movement. The result was mix of blog, Instagram and Facebook postings highlighting the beauty of movement, thrill of the unknown, anticipation of change and of course the simple, easy-to-wear elegance of the SWATCH SKIN.

Cooperation partner (from top to bottom): tanzekind.de, stormwes.com, shoppisticated.blogwalk.de, thisisjanewayne.com, zwillingsnaht.com, @brevtel, @karlakuhlm, @frankie_miles.