SWATCH POP

Strategy I Production I Seeding (GAS)

In 2016, RSA was commissioned for the new media activation of the “POP Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight its playful aesthetic, we brought together the creative studio EyeCandy Berlin and one of the most relevant German fashion blogs This Is Jane Wayne. Together with This Is Jane Wayne founders Nike van Dinther and Sarah Gottschalk, EyeCandy produced a creative mix of contemporary stills and portraits visually depicting the diverse world of SWATCH and their colorful POP Collection.

Production Lead: RSA Media
Production: EyeCandy Berlin
Testimonials: This is Jane Wayne