Hey you!
Welcome to RSA – a new media house based in Berlin.
At RSA, we’re digital by nature and consultants by nurture. We know that in the new media economy, relationships are the currency of success, so we’re in the business of making friends. And not to brag, but we’ve made millions of friends for brands and influencers alike.
We are a team of Real Social Animals who believe good marketing comes from connecting good people.
Beyond consulting, media planning, designing and producing, we fill a dialogue gap between brands and social media professionals to realize projects that feel so organic you can’t believe they didn’t already happen – all with that world-renowned German quality.
At RSA, we’re digital by nature and consultants by nurture. We know that in the new media economy, relationships are the currency of success, so we’re in the business of making friends. And not to brag, but we’ve made millions of friends for brands and influencers alike.
We are a team of Real Social Animals who believe good marketing comes from connecting good people.
Beyond consulting, media planning, designing and producing, we fill a dialogue gap between brands and social media professionals to realize projects that feel so organic you can’t believe they didn’t already happen – all with that world-renowned German quality.
Our Mission
Brands need influencers and influencers need brands, but without a genuine connection, the whole process feels - well, fake.
This is where RSA comes in. We see through influencer profiles to influencer personalities, and beyond brand products to brand identities.
We like ‘likes’ but we love ‘loves’, and you’ll feel that in our strategies.
Approach
1. What we promise, we deliver. If we promise you the world, you will literally get the whole world.
2. We live what we do. Our consultants are artists, entrepreneurs, and influencers themselves. We’ve been on all sides of a strategy so we understand you - whoever you may be.
3. We only work with humans. Behind RSA are twenty real people, and we know behind every influencer, platform and brand there are other real people too. Real recognize real.
4. Our clients become our friends. We’ll always tell you the truth whether you like it or not, because that’s what friends are for.
2. We live what we do. Our consultants are artists, entrepreneurs, and influencers themselves. We’ve been on all sides of a strategy so we understand you - whoever you may be.
3. We only work with humans. Behind RSA are twenty real people, and we know behind every influencer, platform and brand there are other real people too. Real recognize real.
4. Our clients become our friends. We’ll always tell you the truth whether you like it or not, because that’s what friends are for.
Cases
01
#ChooseGo Berlin with Nike Running
Strategy / Production / Activation (GER)
In April 2018 we went for a run. Together with Nike and YouTuber Dillan White we took his fans on a one of a kind scavenger hunt through Berlin.
Celebrating the release of the new Nike Running shoe #NikeReact the German YouTuber took the corresponding global campaigns #InstantGo and #ChooseGo as inspiration for a disruptive and fun approach to running - as digital and interactive as he is.
02
120 years of Schwarzkopf
Strategy | Activation | Hosting
February 2018 started with the celebration of Schwarzkopf’s 120th birthday. Over 400 guests were invited to the Pioneer in Hair’s birthplace: Berlin.
03
SKAGEN Hybrid Smartwatch
Strategy | Event | Production I Seeding (GAS)
In 2017, RSA was commissioned for the new media activation of the „SKAGEN Hybrid Smartwatch“ for the Scandinavian lifestyle brand SKAGEN. To draw attention to the Hybrid Smartwatch and highlight the function as well as the minimal design, we brought together 35 selected German influencers to showcase the smartwatch and it’s features in long-term collaboration over 3 months.
04
Meet Merano 2017
Strategy | Production | Seeding
#meetmerano 2015 was one of the most successful Social Media campaigns for the Merano Tourism Board in regards to reach. However, the newly-introduced content strategies of #meetmerano 2016 proved to further match the Board perfectly. 2017 was to continue this successful story. Together with Jake*s, RSA invited five female German fashion bloggers to come to Merano,…
05
Jake*s x Biennale
Strategy I Production I Seeding (GAS & IT)
With our aim to connect the fields of fashion and art, we developed the concept of a cultural trip with one of Germany’s top influencers to one of the most relevant art events in Europe: the 57th Biennale in Venice.
For this activation RSA collaborated with the unique fashion blogger Maja Wyh and the contemporary clothing line Jake*s & Jake*s Collection.
06
25 years REVIEW
Strategy I Event I Production I Seeding (GAS)
Together with REVIEW we celebrated the 25th birthday of REVIEW Fashion in Berlin with 40 influencers, long time cooperation partners and friends. RSA realized together with Who Is Lisa the event concept of the party, which took place at Gallery P7 Berlin, a newly opened gallery space in Berlin Mitte, in November 2017.
07
FOSSIL x Bread & Butter 2017
Strategy I Event I Activation (GAS)
In 2017 RSA developed a strategy for FOSSIL in conjunction
with BREAD & BUTTER in Berlin. Goal of the concept was to
raise awareness of FOSSIL’s Hybrid Smartwatch through
strategic collaborations with social media personalities.
08
Schwarzkopf x Refinery29 Launch Party
Strategy I Event I Production I Seeding (Global)
Together with Schwarzkopf and Refinery29 we celebrated the global launch of #SCHWARZKOPFcreators in Berlin, which marked the launch of our global strategy that includes over 50 influencers from 27 countries - Schwarzkopf’s biggest influencer initiative thus far.
09
REVIEW X South Australia
Strategy I Production I Seeding (GAS)
To build on the success of the online activation #REVIEWGOESFESTIVAL, RSA Media once again organized an extraordinary journey with Germany’s top influencers, YouTubers, models and bloggers. In collaboration with our two clients South Australia and REVIEW, the idea for #REVIEWTRAVELS was born. The destination: Adelaide, South Australia.
10
Schwarzkopf
Global Lead Agency Influencer Marketing
Since 2017 we do hair – all kinds of hair, and all over the world. We are the lead agency for the global influencer activities of Schwarzkopf (Henkel).
11
Meet Merano 2015
Strategy I Production I Seeding (GAS & IT)
In 2015, we conceptualized and realized the new media activation #meetmerano - a brand collaboration between our two clients Merano Tourism Board and the fashion brand REVIEW. Dressed in REVIEW, ten of the most influential German YouTubers traveled to the stunning destination and reported live for nearly 15 million followers.
12
REVIEW
Lead Agency New Media Relations (GAS)
Since 2013, Peek & Cloppenburg have trusted us with new media relations for their in-house youth-oriented fashion label REVIEW. As their lead agency in Germany/Austria/Switzerland, we developed a strategy that includes all online activities and productions parallel to their own classic advertising campaign.
13
SWATCH POP
Strategy I Production I Seeding (GAS)
In 2016, RSA was commissioned for the new media activation of the “POP Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight its playful aesthetic, we brought together the creative studio EyeCandy Berlin and one of the most relevant German fashion blogs This Is Jane Wayne.
14
Meet Merano 2016
Strategy I Production I Seeding (GAS & IT)
In 2016, we realized a new media activation & influencer trip for the Merano Tourism Board. We traveled to Merano together with Germany's top bloggers in the fields of design, culture, food, lifestyle and fashion to generate organic content for their blogs. Additionally, we produced a film for the Merano Tourism Board together with the Berlin-based production company Modest Department.
15
REVIEW by Sami Slimani
Strategy I Product Development I Eventmanagement I Production I Seeding (GAS)
In 2016 we realized a social media stunt that set the internet ablaze: the first whole capsule collection in cooperation with a YouTube star featuring Germany's most popular YouTuber Sami Slimani: #REVIEWbySamiSlimani!
16
Whiskey Union
Lead Agency New Media (GAS & IT)
Whiskey Union’s products are as bold as the experimental brand’s debut on the beverage scene. RSA has activated new Whiskey Union products since the brand's inception as part of the development of a long-lasting online strategy in Germany/Austria/Switzerland.
17
REVIEW X Lollapalooza Chicago
Strategy I Production I Seeding (GAS)
In cooperation with the lifestyle brand Red Bull and the young fashion label REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to the world-renowned Lollapalooza festival in Chicago.
18
OOTD REVIEW – the monthly looks
Strategy I Production I Seeding (GAS)
In addition to developing REVIEW’s long-term new media strategy, we have produced #OOTDREVIEW look-of-the-month shoots since 2016. A curated selection of brand-relevant influencers including Germany’s Next Top Model winner Stefanie Giesinger and Instagram star André Hamann were photographed in street style aesthetics featuring REVIEW pieces from the fashion label’s latest collection.
Services
Consulting & Development
In the vast uncharted new media landscape, we are fearless explorers. RSA consulting guides clients through the wilderness towards effective and relevant communication strategies. At RSA development, we work with clients from square one to rewrite the maps.
Influencer & New Media Relations
As digital entrepreneurs, publishers and influencers ourselves, we understand the needs of vloggers and media partners as well as the needs of corporate decision-makers, and can translate between them to create extraordinary campaigns. It turns out, everybody just wants to be loved.
Content Production
High-quality content production lies at the core of what we do. Drawing from our global network of friends and partners, we realize campaigns in 360°, produce in-house content platforms, and consult multipliers on their content strategies - for breakfast.
Discovery
As Real Social Animals, our happiness and success are fueled by the pursuit of curiosity. Our search for diamonds in the rough has led us to become proud business angels for a variety of incredible projects. The only thing we love more than making new discoveries? Sharing what we find with people like you!
Contact
