Hey you!

Welcome to RSA – a new media house based in Berlin.

At RSA, we’re digital by nature and consultants by nurture. We know that in the new media economy, relationships are the currency of success, so we’re in the business of making friends. And not to brag, but we’ve made millions of friends for brands and influencers alike.

We are a team of Real Social Animals who believe good marketing comes from connecting good people.

Beyond consulting, media planning, designing and producing, we fill a dialogue gap between brands and social media professionals to realize projects that feel so organic you can’t believe they didn’t already happen – all with that world-renowned German quality.
Hey you!

Our Mission

Brands need influencers and influencers need brands, but without a genuine connection, the whole process feels - well, fake. This is where RSA comes in. We see through influencer profiles to influencer personalities, and beyond brand products to brand identities. We like ‘likes’ but we love ‘loves’, and you’ll feel that in our strategies.
Our Mission


1. What we promise, we deliver. If we promise you the world, you will literally get the whole world.

2. We live what we do. Our consultants are artists, entrepreneurs, and influencers themselves. We’ve been on all sides of a strategy so we understand you - whoever you may be.

3. We only work with humans. Behind RSA are twenty real people, and we know behind every influencer, platform and brand there are other real people too. Real recognize real.

4. Our clients become our friends. We’ll always tell you the truth whether you like it or not, because that’s what friends are for.


Consulting & Development

In the vast uncharted new media landscape, we are fearless explorers. RSA consulting guides clients through the wilderness towards effective and relevant communication strategies. At RSA development, we work with clients from square one to rewrite the maps.

Content Production

High-quality content production lies at the core of what we do. Drawing from our global network of friends and partners, we realize campaigns in 360°, produce in-house content platforms, and consult multipliers on their content strategies - for breakfast.

Influencer Marketing & New Media Relation

As digital entrepreneurs, publishers and influencers ourselves, we understand the needs of vloggers and media partners as well as the needs of corporate decision-makers, and can translate between them to create extraordinary campaigns. It turns out, everybody just wants to be loved.


As Real Social Animals, our happiness and success are fueled by the pursuit of curiosity. Our search for diamonds in the rough has led us to become proud business angels for a variety of incredible projects. The only thing we love more than making new discoveries? Sharing what we find with people like you!

Event Production & Event Management

Our clients love to celebrate! But even more, they love to share. Seeing what’s really important and understanding the fine line between corporate wishes and the true needs of influencers has always been part of our DNA. From event development to implementation, our experts deliver extraordinary ideas, way beyond shareable moments.

Fossil Gen 5 Campaign Iceland

Strategy | Production | Activation (EMEA)
For the launch of the Fossil Gen 5 smartwatch, RSA traveled to Iceland in October 2019. Together with influencers from Germany and France, the new smartwatch features and jewelry collection were not only experienced in the most organic way, a production team accompanied the trip to produce the 2020 campaign.

See the full case here


Diesel Rockstar Experience

Strategy I Production I Activation (EMEA)
Create memories for successful living: Together with DIESEL we created an exclusive instagrammable weekend while testing the features and integrating the styles of the DIESEL smartwatch newness "Axial",  jewelry and fashion.

See the full case here


Skagen at Copenhagen Fashion Week 2019 / 2020

Creative Concept I Production I Activation (EMEA)
To celebrate the new Skagen Aaren Kulor, RSA invited 6 influencers from UK and Germany to a 3 day brand experience at Copenhagen Fashion Week in August 2019. The highlight marked the design collaboration with Danish brand Helmstedt, that was showcased at the Fashion Show as part of the Spring/Summer '20 collection.

See the full case here



Strategy I Production I Activation (GAS)
Jake*s is the perfect travel partner for modern women. #jakesandthecity accompanies inspiring women on their journeys, this time to Tel Aviv to shoot the newest pieces of the Autumn Fall 2019 collection and create authentic content for both influencers and brand.

See the full case here


SYOSS Pure Launch 2019

Event Production & Management I Content Management (GAS)
For the launch of the new SYOSS Pure in Germany, RSA collaborated with 10 German lifestyle and beauty influencers to introduce the pure innovations behind the product line to their fans. To kick off the campaign, all creators came together in Berlin to learn more about the pure mindset, styling tips, air purifying effects of plants and created content in different playfully designed sets.

See the full case here


Skagen Kulor Experience

Strategy I Event I Production I Seeding (GAS)
In November 2018, SKAGEN launched the new colorful Aaren Kulør watch, inspired by the historic harbour houses of Copenhagen. To draw attention to the new Aaren Kulør, RSA worked with 16 German and 3 British influencers to create eye-catching #SKAGENincolor content to show how to match the watch with different styles and outfits

See the full case here



Strategy I Production I Hosting I Seeding
In order to continue the successful story of #meetmerano in 2017, this year's #meetvalgardena 2018 took place in Val Gardena, South Tyrol. Together with Jake*s and the tourism board of South Tyrol, RSA invited four German bloggers to explore the most beautiful corners of the destination and integrate them authentically in the Social Web

See the full case here


REVIEW Eastern Europe Roadtrip

Strategy I Production I Seeding (GAS)
The #REVIEWTRAVELS campaigns - Meet Merano 2015, REVIEW x Lollapalooza and REVIEW x South Australia - were highly successful with millions of views and impressions. This success story was continued in autumn 2018 with another exciting journey: a road trip through Eastern Europe.

See the full case here


Nature Box Launch

Strategy I Production I Activation
RSA kicked off the launch of the new hair and body brand Nature Box in Berlin with 30 influencers from GSA in July 2018. Always focusing on #BeautyPositivity and #ColdPressedOils, a scenic boat ride took the influencers to the perfect “instagrammable” urban jungle experience for about 100 guests in a secret outdoor location.

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#ChooseGo Berlin with Nike Running

Strategy I Production I Activation (GER)
In April 2018 we went for a run. Together with Nike and YouTuber Dillan White we took his fans on a one of a kind scavenger hunt through Berlin. Celebrating the release of the new Nike Running shoe #NikeReact the German YouTuber took the corresponding global campaigns #InstantGo and #ChooseGo as inspiration for a disruptive and fun approach to running - as digital and interactive as he is.

See the full case here


120 years of Schwarzkopf

Strategy | Activation | Hosting
February 2018 started with the celebration of Schwarzkopf’s 120th birthday. Over 400 guests were invited to the Pioneer in Hair’s birthplace: Berlin.

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Skagen Hybrid Smartwatch

Strategy | Event | Production I Seeding (EMEA)
In 2017, RSA was commissioned for the new media activation of the Skagen Hybrid smartwatch for the Scandinavian lifestyle brand Skagen. To draw attention to the Hybrid Smartwatch and highlight the function as well as the minimal design, RSA brought together 35 selected German influencers to showcase the smartwatch and it’s features in long-term collaboration over 3 months.

See the full case here


Meet Merano 2017

Strategy | Production | Seeding
#meetmerano 2015 was one of the most successful Social Media campaigns for the Merano Tourism Board in regards to reach. However, the newly-introduced content strategies of #meetmerano 2016 proved to further match the Board perfectly. 2017 was to continue this successful story. Together with Jake*s, RSA invited five female German fashion bloggers to come to Merano,…

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Jake*s x Biennale

Strategy I Production I Seeding (GAS & IT)
With our aim to connect the fields of fashion and art, we developed the concept of a cultural trip with one of Germany’s top influencers to one of the most relevant art events in Europe: the 57th Biennale in Venice. For this activation RSA collaborated with the unique fashion blogger Maja Wyh and the contemporary clothing line Jake*s & Jake*s Collection.

See the full case here


25 years REVIEW

Strategy I Event I Production I Seeding (GAS)
Together with REVIEW we celebrated the 25th birthday of REVIEW Fashion in Berlin with 40 influencers, long time cooperation partners and friends. RSA realized together with Who Is Lisa the event concept of the party, which took place at Gallery P7 Berlin, a newly opened gallery space in Berlin Mitte, in November 2017.

See the full case here


FOSSIL x Bread & Butter 2017

Strategy I Event I Activation (GAS)
In 2017 RSA developed a strategy for FOSSIL in conjunction with BREAD & BUTTER in Berlin. Goal of the concept was to raise awareness of FOSSIL’s Hybrid Smartwatch through strategic collaborations with social media personalities.

See the full case here


Schwarzkopf x Refinery29 Launch Party

Strategy I Event I Production I Seeding (Global)
Together with Schwarzkopf and Refinery29 we celebrated the global launch of #SCHWARZKOPFcreators in Berlin, which marked the launch of our global strategy that includes over 50 influencers from 27 countries - Schwarzkopf’s biggest influencer initiative thus far.

See the full case here


REVIEW X South Australia

Strategy I Production I Seeding (GAS)
To build on the success of the online activation #REVIEWGOESFESTIVAL, RSA Media once again organized an extraordinary journey with Germany’s top influencers, YouTubers, models and bloggers. In collaboration with our two clients South Australia and REVIEW, the idea for #REVIEWTRAVELS was born. The destination: Adelaide, South Australia.

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Global Lead Agency Influencer Marketing
Since 2017 we do hair – all kinds of hair, and all over the world. We are the lead agency for the global influencer activities of Schwarzkopf (Henkel).

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Meet Merano 2015

Strategy I Production I Seeding (GAS & IT)
In 2015, we conceptualized and realized the new media activation #meetmerano - a brand collaboration between our two clients Merano Tourism Board and the fashion brand REVIEW. Dressed in REVIEW, ten of the most influential German YouTubers traveled to the stunning destination and reported live for nearly 15 million followers. 

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Lead Agency New Media Relations (GAS)
Since 2013, Peek & Cloppenburg have trusted us with new media relations for their in-house youth-oriented fashion label REVIEW. As their lead agency in Germany/Austria/Switzerland, we developed a strategy that includes all online activities and productions parallel to their own classic advertising campaign. 

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Strategy I Production I Seeding (GAS)
In 2016, RSA was commissioned for the new media activation of the “POP Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight its playful aesthetic, we brought together the creative studio EyeCandy Berlin and one of the most relevant German fashion blogs This Is Jane Wayne.

See the full case here


Meet Merano 2016

Strategy I Production I Seeding (GAS & IT)
In 2016, we realized a new media activation & influencer trip for the Merano Tourism Board. We traveled to Merano together with Germany's top bloggers in the fields of design, culture, food, lifestyle and fashion to generate organic content for their blogs. Additionally, we produced a film for the Merano Tourism Board together with the Berlin-based production company Modest Department. 

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REVIEW by Sami Slimani

Strategy I Product Development I Eventmanagement I Production I Seeding (GAS)
In 2016 we realized a social media stunt that set the internet ablaze: the first whole capsule collection in cooperation with a YouTube star featuring Germany's most popular YouTuber Sami Slimani: #REVIEWbySamiSlimani!

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Whiskey Union

Lead Agency New Media (GAS & IT)
Whiskey Union’s products are as bold as the experimental brand’s debut on the beverage scene. RSA has activated new Whiskey Union products since the brand's inception as part of the development of a long-lasting online strategy in Germany/Austria/Switzerland.

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REVIEW X Lollapalooza Chicago

Strategy I Production I Seeding (GAS)
In cooperation with the lifestyle brand Red Bull and the young fashion label REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to the world-renowned Lollapalooza festival in Chicago.

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OOTD REVIEW – the monthly looks

Strategy I Production I Seeding (GAS)
In addition to developing REVIEW’s long-term new media strategy, we have produced #OOTDREVIEW look-of-the-month shoots since 2016. A curated selection of brand-relevant influencers including Germany’s Next Top Model winner Stefanie Giesinger and Instagram star André Hamann were photographed in street style aesthetics featuring REVIEW pieces from the fashion label’s latest collection.

See the full case here


RSA Media — Digital by Nature
RSA Media GmbH
Wiener Straße 18
10999 Berlin