RSA Media is a creative agency for premium influencer- and talent marketing. Together with our clients, we develop and execute creative marketing strategies to tell stories to millions of people. Strategic and creative ideation, content and event production as well as data-driven evaluation, are all integral parts of our daily business.
We are a matchmaking team, not a matchmaking tool
We research and hand-select the right influencers for your brand or product and establish authentic relationships. Let us take care of everything in the process: from negotiations to content flows.
Real Connections To Real People
We help you foster meaningful connections to your target group through the power of popular content creators on Social Media. Reach your audience where they love to be: on Instagram, YouTube, Twitch and TikTok.
Strategy & Concept
We create custom made, global or local communication strategies for your brand or product. We will guide you through every step of the way and define how influencers can help you amplify your digital storytelling campaigns.
High-quality content production lies at the core of what we do. Drawing from our global network of friends and partners, we realize campaigns in 360°, produce in-house content platforms, and consult multipliers on their content strategies.
We research and identify the best content creators for your purposes by working outside of exclusive contracts: our open network approach lets us easily research the right persona for the task. We take on all communication and briefs and establish seamless feedback flows to smoothly manage all live-goings of paid and earned cooperations.
Event Production & Event Management
Our clients love to celebrate! But even more, they love to share. Seeing what’s really important and understanding the fine line between corporate wishes and the true needs of influencers has always been part of our DNA. From event development to implementation, our experts deliver extraordinary ideas, way beyond shareable moments.
Analysis & Evaluation
Your individual KPIs drive any influencer campaign. We report to you with tailored analysis about any and all campaigns. Our evaluation is always based on real data and is easily comparable to all standard marketing metrics.
What is influencer marketing?
Influencer Marketing is an established form of online marketing on social media platforms. Online celebrities (also known as influencers) include brands or products in their images, texts or video productions as endorsements. Influencer campaigns can be very powerful and goal-oriented components of holistic digital marketing strategies, as consumers follow, trust and engage with their online role models.
Why should my brand engage in influencer marketing?
Influencers can generate traffic, awareness, media value and even increase sales for your brand and product. In cooperation with an influencer, authentic content and endorsements for your brand can be created and shared across social media and other channels. As opposed to directly advertising on these platforms, influencers can deliver to segmented target groups, have loyal followers and know how to engage their fans.
How much budget do I need for an influencer marketing campaign?
Like any online marketing campaign, the right influencer campaign is always part of a holistic strategy. The pricing on collaborations always depends on factors such as amount of influencers, their reach, the deliverables and the amount of work. At RSA Media, we help your define the scope and volume of a whole campaign, whether short-term or long-term.