Cases
Fossil Gen 5 Campaign Iceland
Strategy | Production | Activation (EMEA)
For the launch of the Fossil Gen 5 smartwatch, RSA traveled to Iceland in October 2019. Together with influencers from Germany and France, the new smartwatch features and jewelry collection were not only experienced in the most organic way, a production team accompanied the trip to produce the 2020 campaign.
More information about our work for Fossil Gen 5 Campaign Iceland
Diesel Rockstar Experience
Strategy I Production I Activation (EMEA)
Create memories for successful living: Together with DIESEL we created an exclusive instagrammable weekend while testing the features and integrating the styles of the DIESEL smartwatch newness "Axial", jewelry and fashion.
More information about our work for Diesel Rockstar Experience
Skagen at Copenhagen Fashion Week 2019 / 2020
Creative Concept I Production I Activation (EMEA)
To celebrate the new Skagen Aaren Kulor, RSA invited 6 influencers from UK and Germany to a 3 day brand experience at Copenhagen Fashion Week in August 2019. The highlight marked the design collaboration with Danish brand Helmstedt, that was showcased at the Fashion Show as part of the Spring/Summer '20 collection.
More information about our work for Skagen at Copenhagen Fashion Week 2019 / 2020
JAKE*S AND THE CITY in Tel Aviv
Strategy I Production I Activation (GAS)
Jake*s is the perfect travel partner for modern women. #jakesandthecity accompanies inspiring women on their journeys, this time to Tel Aviv to shoot the newest pieces of the Autumn Fall 2019 collection and create authentic content for both influencers and brand.
More information about our work for JAKE*S AND THE CITY in Tel Aviv
SYOSS Pure Launch 2019
Event Production & Management I Content Management (GAS)
For the launch of the new SYOSS Pure in Germany, RSA collaborated with 10 German lifestyle and beauty influencers to introduce the pure innovations behind the product line to their fans. To kick off the campaign, all creators came together in Berlin to learn more about the pure mindset, styling tips, air purifying effects of plants and created content in different playfully designed sets.
Skagen Kulor Experience
Strategy I Event I Production I Seeding (GAS)
In November 2018, SKAGEN launched the new colorful Aaren Kulør watch, inspired by the historic harbour houses of Copenhagen. To draw attention to the new Aaren Kulør, RSA worked with 16 German and 3 British influencers to create eye-catching #SKAGENincolor content to show how to match the watch with different styles and outfits
JAKE*S x SÜDTIROL
Strategy I Production I Hosting I Seeding
In order to continue the successful story of #meetmerano in 2017, this year's #meetvalgardena 2018 took place in Val Gardena, South Tyrol.
Together with Jake*s and the tourism board of South Tyrol, RSA invited four German bloggers to explore the most beautiful corners of the destination and integrate them authentically in the Social Web
REVIEW Eastern Europe Roadtrip
Strategy I Production I Seeding (GAS)
The #REVIEWTRAVELS campaigns - Meet Merano 2015, REVIEW x Lollapalooza and REVIEW x South Australia - were highly successful with millions of views and impressions. This success story was continued in autumn 2018 with another exciting journey: a road trip through Eastern Europe.
More information about our work for REVIEW Eastern Europe Roadtrip
Skagen Pop-up Event Berlin
Strategy / Hosting / Production (GER + UK)
At the end of a beautiful Berlin summer 2018, SKAGEN celebrated the Danish hygge mindset with an interactive, week-long pop-up store on Torstraße. The launch the new Falster smartwatch and an exciting schedule for the pop-up provided customers and passers-by with an exciting brand and product experience in a creative environment, right within the heart…
More information about our work for Skagen Pop-up Event Berlin
Fossil x Female Future Force Day
Strategy / Production / Hosting / Activation (GER + FR)
In August 2018 RSA accompanied Fossil to the Female Future Force Day in the Funkhaus Berlin to celebrate the launch of the new and feminine Fossil Gen4 Smartwatch.
More information about our work for Fossil x Female Future Force Day
Nature Box Launch
Strategy I Production I Activation
RSA kicked off the launch of the new hair and body brand Nature Box in Berlin with 30 influencers from GSA in July 2018. Always focusing on #BeautyPositivity and #ColdPressedOils, a scenic boat ride took the influencers to the perfect “instagrammable” urban jungle experience for about 100 guests in a secret outdoor location.
#ChooseGo Berlin with Nike Running
Strategy I Production I Activation (GER)
In April 2018 we went for a run. Together with Nike and YouTuber Dillan White we took his fans on a one of a kind scavenger hunt through Berlin.
Celebrating the release of the new Nike Running shoe #NikeReact the German YouTuber took the corresponding global campaigns #InstantGo and #ChooseGo as inspiration for a disruptive and fun approach to running - as digital and interactive as he is.
More information about our work for #ChooseGo Berlin with Nike Running
Create your style with Schwarzkopf
Strategy | Production | Seeding (Global)
With both worldwide changes in the ideals of beauty and a new rise of self-confidence, Schwarzkopf – a brand that has promoted individuality and confidence for over 120 years – launched its global #createyourstyle campaign in February 2018.
More information about our work for Create your style with Schwarzkopf
120 years of Schwarzkopf
Strategy | Activation | Hosting
February 2018 started with the celebration of Schwarzkopf’s 120th birthday. Over 400 guests were invited to the Pioneer in Hair’s birthplace: Berlin.
More information about our work for 120 years of Schwarzkopf
Skagen Hybrid Smartwatch
Strategy | Event | Production I Seeding (EMEA)
In 2017, RSA was commissioned for the new media activation of the Skagen Hybrid smartwatch for the Scandinavian lifestyle brand Skagen. To draw attention to the Hybrid Smartwatch and highlight the function as well as the minimal design, RSA brought together 35 selected German influencers to showcase the smartwatch and it’s features in long-term collaboration over 3 months.
More information about our work for Skagen Hybrid Smartwatch
Meet Merano 2017
Strategy | Production | Seeding
#meetmerano 2015 was one of the most successful Social Media campaigns for the Merano Tourism Board in regards to reach. However, the newly-introduced content strategies of #meetmerano 2016 proved to further match the Board perfectly. 2017 was to continue this successful story. Together with Jake*s, RSA invited five female German fashion bloggers to come to Merano,…
Jake*s x Biennale
Strategy I Production I Seeding (GAS & IT)
With our aim to connect the fields of fashion and art, we developed the concept of a cultural trip with one of Germany’s top influencers to one of the most relevant art events in Europe: the 57th Biennale in Venice.
For this activation RSA collaborated with the unique fashion blogger Maja Wyh and the contemporary clothing line Jake*s & Jake*s Collection.
25 years REVIEW
Strategy I Event I Production I Seeding (GAS)
Together with REVIEW we celebrated the 25th birthday of REVIEW Fashion in Berlin with 40 influencers, long time cooperation partners and friends. RSA realized together with Who Is Lisa the event concept of the party, which took place at Gallery P7 Berlin, a newly opened gallery space in Berlin Mitte, in November 2017.
FOSSIL x Bread & Butter 2017
Strategy I Event I Activation (GAS)
In 2017 RSA developed a strategy for FOSSIL in conjunction
with BREAD & BUTTER in Berlin. Goal of the concept was to
raise awareness of FOSSIL’s Hybrid Smartwatch through
strategic collaborations with social media personalities.
More information about our work for FOSSIL x Bread & Butter 2017
Schwarzkopf x Refinery29 Launch Party
Strategy I Event I Production I Seeding (Global)
Together with Schwarzkopf and Refinery29 we celebrated the global launch of #SCHWARZKOPFcreators in Berlin, which marked the launch of our global strategy that includes over 50 influencers from 27 countries - Schwarzkopf’s biggest influencer initiative thus far.
More information about our work for Schwarzkopf x Refinery29 Launch Party
REVIEW X South Australia
Strategy I Production I Seeding (GAS)
To build on the success of the online activation #REVIEWGOESFESTIVAL, RSA Media once again organized an extraordinary journey with Germany’s top influencers, YouTubers, models and bloggers. In collaboration with our two clients South Australia and REVIEW, the idea for #REVIEWTRAVELS was born. The destination: Adelaide, South Australia.
More information about our work for REVIEW X South Australia
Schwarzkopf
Global Lead Agency Influencer Marketing
Since 2017 we do hair – all kinds of hair, and all over the world. We are the lead agency for the global influencer activities of Schwarzkopf (Henkel).
SWATCH SKIN
Strategy I Production I Seeding (GAS)
In 2017, RSA was commissioned for the new media activation of the “SKIN Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight the campaign hashtag #YOURMOVE we asked twelve german influencer to show the eleven minimalistic styles of the new SWATCH watches to their followers
Meet Merano 2015
Strategy I Production I Seeding (GAS & IT)
In 2015, we conceptualized and realized the new media activation #meetmerano - a brand collaboration between our two clients Merano Tourism Board and the fashion brand REVIEW. Dressed in REVIEW, ten of the most influential German YouTubers traveled to the stunning destination and reported live for nearly 15 million followers.
Jake*s
Lead Agency New Media (GAS)
Since the relaunch of the fashion label Jake*s, RSA has played a major role in the brand repositioning, especially in the context of new media. As the lead agency for new media relations in Germany/Austria/Switzerland, we developed and executed all online activities for the Peek & Cloppenburg subsidiary.
REVIEW
Lead Agency New Media Relations (GAS)
Since 2013, Peek & Cloppenburg have trusted us with new media relations for their in-house youth-oriented fashion label REVIEW. As their lead agency in Germany/Austria/Switzerland, we developed a strategy that includes all online activities and productions parallel to their own classic advertising campaign.
SWATCH POP
Strategy I Production I Seeding (GAS)
In 2016, RSA was commissioned for the new media activation of the “POP Collection“ for Swiss watchmaker SWATCH. To draw attention to the new collection and highlight its playful aesthetic, we brought together the creative studio EyeCandy Berlin and one of the most relevant German fashion blogs This Is Jane Wayne.
Meet Merano 2016
Strategy I Production I Seeding (GAS & IT)
In 2016, we realized a new media activation & influencer trip for the Merano Tourism Board. We traveled to Merano together with Germany's top bloggers in the fields of design, culture, food, lifestyle and fashion to generate organic content for their blogs. Additionally, we produced a film for the Merano Tourism Board together with the Berlin-based production company Modest Department.
REVIEW by Sami Slimani
Strategy I Product Development I Eventmanagement I Production I Seeding (GAS)
In 2016 we realized a social media stunt that set the internet ablaze: the first whole capsule collection in cooperation with a YouTube star featuring Germany's most popular YouTuber Sami Slimani: #REVIEWbySamiSlimani!
Whiskey Union
Lead Agency New Media (GAS & IT)
Whiskey Union’s products are as bold as the experimental brand’s debut on the beverage scene. RSA has activated new Whiskey Union products since the brand's inception as part of the development of a long-lasting online strategy in Germany/Austria/Switzerland.
Fashion meets art with JAKE*S
Strategy I Event I Production I Seeding (GAS)
To build on the positive resonance of our Jake*s Fashion Brunch concept, RSA developed and realized a new event concept, Jake*s Dinner, which took place in March 2017.
More information about our work for Fashion meets art with JAKE*S
REVIEW X Lollapalooza Chicago
Strategy I Production I Seeding (GAS)
In cooperation with the lifestyle brand Red Bull and the young fashion label REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to the world-renowned Lollapalooza festival in Chicago.
More information about our work for REVIEW X Lollapalooza Chicago
Jake*s fashion brunch
Strategy I Event I Production I Seeding (GAS)
What’s the best way to celebrate the relaunch of a fashion label? With a nice kick-off in Berlin of course. Together with the German online magazine Très Click, we invited Germany’s most influential multipliers to a special kick-off event in Berlin: an extravagant brunch to present Jake*s new collection.
OOTD REVIEW – the monthly looks
Strategy I Production I Seeding (GAS)
In addition to developing REVIEW’s long-term new media strategy, we have produced #OOTDREVIEW look-of-the-month shoots since 2016. A curated selection of brand-relevant influencers including Germany’s Next Top Model winner Stefanie Giesinger and Instagram star André Hamann were photographed in street style aesthetics featuring REVIEW pieces from the fashion label’s latest collection.
More information about our work for OOTD REVIEW – the monthly looks
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