Cosnova – essence & Catrice

Strategy | Activation (GER)

As the lead agency for Cosnova’s influencer activities in the DACH region, we developed meaningful and creative concepts and strategies for the essence and Catrice Cosmetics brands.

For the campaigns, we placed our focus on influencers from the beauty and lifestyle industry, as professional expertise was particularly important to us.
Together with them, we reinterpreted the entire range of makeup looks, from evening looks to no-makeup makeup looks. And as if these projects weren’t exciting enough, we also got to ring in the Live Stream Shopping Assistant (LiSA) era with our influencers.

In total, we worked with nearly 100 influencers for our campaigns and have published over 250 content pieces on Instagram, YouTube and TikTok since March 2020.

About Cosnova: Cosnova is one of the largest cosmetics groups on the market and includes a variety of well-known makeup and beauty brands. In addition to a wide selection of cosmetic and skincare products, it even allows consumers to create their very own personalized foundation.

CLIENT: Cosnova | essence & Catrice Cosmetics
DATE: 2020

Catrice Cosmetics – Catrice Fall / Winter Update ↓

Catrice Cosmetics – Catrice Matt Pro Ink Lipstick ↓

Catrice Cosmetics – Catrice True Skin ↓

Catrice Cosmetics – Value For Money ↓

essence – Hello Good Stuff ↓

essence – High Beauty ↓

essence – LISA #1 & #2 ↓