Fossil Gen 5 Campaign Iceland

Strategy | Production | Activation (EMEA)

For the launch of the Fossil Gen 5 smartwatch, RSA traveled to Iceland in October 2019. Together with four influencers from Germany and France, the new smartwatch features and jewelry collection were not only experienced in the most organic way, a production team accompanied the trip to produce the official (moving) images for the 2020 campaign (Fossil owned digital channels and wholesale partners).

CLIENT: Fossil
DATE: October 2019

Influencers: @marenschiller, @angelo.carlucci, @monsieurkool, @nicolebernardes,
Production: @bjoernbaasner, @theresakaindl