NETFLIX „Over The Moon“

Strategy | Hosting | Activation (GER)

For the launch of the new Netflix film “Over The Moon” 27 creators drove awareness for the film and the immersive walk-trough experience with learning stations, interactive elects and playground in Munich.

A diverse mixture of hero talents, local influencers & magazines as well as film lovers first promoted the experience in Munich with the main goal of booking out the ticket slots. Our hero talents as well as locals had the opportunity to visit the space before launch and show them their followers.

RSA accompanied Netflix during the opening of the experience in Munich and took care of all influencer related activations.

CLIENT: Netflix
DATE: November 2020
TERRITORIY: GER

Talents: @labellda, @itsonlylove_, @ms_wunderbar, @familyfun_mileyswelt, @mitvergnuegen_muenchen, @geheimtippmuenchen, @munichmag_de, @mamamitlocke_, @lifestyle.mom, @mamiplatz, @jenefer_riili, @thefabulousfranzi, @lauralehmannofficial, @oh_wunderbar, @papaundpapi, @lookslikeberlin, @beautymami_blog, @fraeuleinemmama, @sarahplusdrei, @tasd.y, @judys.schokoladenseite, @_baliya_, @andrea_schiffner, @allerliebeanfang, @babykindundmeer, @mamiseelen