REVIEW X South Australia

Strategy I Production I Seeding (GAS)

To build on the success of the online activation #REVIEWGOESFESTIVAL, RSA once again organized an extraordinary journey with Germany’s top influencers, YouTubers, models and bloggers. In collaboration with our two clients South Australia and REVIEW, the idea for #REVIEWTRAVELS was born. The destination: Adelaide, South Australia.

Dressed in REVIEW’s new summer collection, seven influencers traveled together with almost 10 million followers and fans to South Australia. On-site, they reported live on all social media channels and activated the brand hashtags #reviewtravels, #ootdreview and #seesouthaustralia to generate organic followers for the corporate channels of both brands.

Together with South Australia, REVIEW and COR Berlin we handled the strategy organization of the South Australia trip, the implementation of the online activations for REVIEW and the negotiations and agreements with all management and influencers. RSA handled the individual support of the influencers during the entire travel period, monitored the production with photographer Andre Josselin on site, conceptualized and organized the influencer shootings in South Australia and handled the evaluation of the entire social media outcome

Participants: Janis Danner, Willy Iffland, Stefanie Giesinger, Cheng Loew, Shanti Tan, Ischtar Isik
Photography: Andre Josselin