Skagen at Copenhagen Fashion Week 2019 / 2020

Creative Concept I Production I Activation (EMEA)

To celebrate the new Skagen Aaren Kulor, RSA invited 6 influencers from UK and Germany to a 3-day brand experience at Copenhagen Fashion Week in August 2019. The highlight marked the design collaboration with Danish brand Helmstedt, that was showcased at the Fashion Show as part of the Spring/Summer ’20 collection.

Next to Helmstedt’s runway show the program included content productions for the new Aaren Kulor watch, a boat trip and dinner hosted by Emilie Helmstedt and a Instagram takeover of @skagendenmark.

For the official launch of the #SkagenxHelmstedt collection 4 influencers returned to Copenhagen for Fall/Winter Fashionweek 2020. Next to a content production with @jeremy.moeller, former Helmstedt model @sophialenag took over Skagen’s Instagram channel.

DATE: August 2019 | January 2020

Influencers 2019: @naaomiross, @leleberlin, @gemmatalbot, @erik , @liberta.h, @somegoodspirits

Influencer 2020: @jeremy.moeller, @sophialenag, @piadelaluna@erik

( ↓ Photos by @chalalitraum)




(↑ Photos by @chalalitraum ↓ Photos by @jeremy.moeller )