Skagen Hybrid Smartwatch

Strategy | Event | Production I Seeding (EMEA)

In 2017, RSA was commissioned for the new media activation of the Skagen Hybrid smartwatch for the Scandinavian lifestyle brand Skagen. To draw attention to the Hybrid Smartwatch and highlight the function as well as the minimal design, RSA brought together 35 selected German influencers to showcase the smartwatch and it’s features in long-term collaboration over 3 months.

RSA also produced short clips as well as pictures for Skagen’s social media channels together with Modest Department. As part of the long-term activation, 20 influencers were invited to the Skagen Hygge Brunch in Hamburg to celebrate the release of the new watch in an intimate environment.

RSA was responsible for the conceptual development and strategic consulting on the activation as well as the planning and implementation of all media collaborations, evaluation of seeding and production.

Agency: RSA Media
Production: Modest Department
Testimonials: @julia.dalia & @ilemartini
Cooperation Partners: @alicemhuynh, @amansmagazine, @andrehamann, @andycu__, @bergstrvm, @boyspalm, @desifare, @nisi, @elisaschenke, @herz.und.blut, @iamduct, @thaonile, @ilemartini, @journelles, @juleslw, @julia.dalia, @ilemartini, @journelles, @juleslw, @julia.dalia, @kayodaniel, @kevinelezaj, @marienasemann, @melinimartin, @mija_mija, @nilam.farooq, @noanoir_, @palomaparrot, @paminaweiss, @ronaoezkan, @simonfessler, @starecasers, @stilysto, @styleshiver, @tanzekind, @thedashingrider, @tscheeelo, @vanbossen

(↓ Photos by @samuelsmelthy | @modestdept)

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