SYOSS Pure Launch 2019

Event Production & Management I Content Management (GAS)

For the launch of the new SYOSS Pure in Germany, RSA collaborated with 10 German lifestyle and beauty influencers to introduce the pure innovations behind the product line to their fans. To kick off the campaign, all creators came together in Berlin to learn more about the pure mindset, styling tips, air purifying effects of plants and created content in different playfully designed sets.

CLIENT: SYOSS / Henkel Beauty Care
DATE: April – June 2019
TERRITORIY: Germany, Austria, Switzerland

Influencers: @vickyheiler, @hoardoftrends, @cocos_wonderland, @suzanna.way, @brunettelovesfashion, @madamecharlie, @eva_jasmin, @janariva, @jana.heinisch, @laurafranziskaofficial
Net Reach: 343.735
Follower: 843.800
Average Engagement Rate: 12,30%



Photos by ©Paul Aiden Perry