Fossil x Female Future Force Day

Strategy / Production / Hosting / Activation (GER + FR)

In August 2018 RSA accompanied Fossil to the Female Future Force Day in the Funkhaus Berlin to celebrate the launch of the new and feminine Fossil Gen4 Smartwatch.

We organized a pre-launch Influencer dinner at the Hallesches Haus in Berlin on the evening prior to the event. In a creative but relaxed atmosphere, our 14 media partners from Germany and France were able to get to know each other, try out the functions of their new Smartwatch and exchange ideas. Musical entertainment was provided by the up and coming singer Elif, who made our evening unique with an exceptionally emotional acoustic performance of her songs.

The Female Future Force Day: a day full of inspiring talks, workshops and panels, filled with topics such as personality development, feminism, career and family, hosted and created by Edition F was to be the highlight of our smartwatch activation.

The Fossil brand, present with its own unique booth at the occasion, attracted attention and awareness for female empowerment. Fourteen Fossil ambassadors and media partners – from established influencers to actresses and models – represented the new Fossil Touchscreen Smartwatch at the Female Future Force Day. Sara Nuru, the face of the Gen 4 campaign and highly renowned model and social activist, was part of the panel talks at FFF.

RSA was responsible for the conception, communication and execution of the activation as well as handling of media partners, photographers and organization of the dinner event.

all images © Marlen Stahlhuth /