Fashion meets art with JAKE*S

Strategy I Event I Production I Seeding (GAS)

To build on the positive resonance of our Jake*s Fashion Brunch concept, RSA developed and realized a new event concept, Jake*s Dinner, which took place in March 2017.

At Jake*s Dinner, the fashion label presented their 2017 spring/summer collection followed by dinner at the newly opened Taubert Contemporary Gallery. While ten specially selected fashion bloggers and influencers enjoyed their all-white dinner, the artist Alaniz created a unique, large-scale painting, which he had designed specifically for this evening to be created as a live performance.

In addition to the conception and implementation of Jake*s Dinner, RSA was responsible for all cooperation management, production of high-quality visual material during and after the event, distribution and quality control of content, supervision of sharing on all individual media partner channels and overall event evaluation.