JAKE*S x SÜDTIROL
In order to continue the successful story of #meetmerano in 2017, this year’s #meetvalgardena 2018 took place in Val Gardena, South Tyrol. Together with Jake*s and the tourism board of South Tyrol, RSA invited four German bloggers to explore the most beautiful corners of the destination and integrate them authentically in the Social Web. It was concepted as a mixture of a press trip with a hosted program which includes a great variety of food and activities such as horseback riding and paragliding and content production for the fashion brand Jake*s and the region South Tyrol.
In order to create authentic content, we invited every blogger to bring their own photographer & shoot two looks during their stay – every Influencer in another location.
RSA was not only responsible for the conceptual development and strategic consulting of the activation, but also for the planning and implementation of all media co-operation, the conceptual development and production as well as the evaluation afterwards.