Nature Box Launch

Strategy I Production I Activation

RSA kicked off the launch of the new hair and body brand Nature Box in Berlin with 30 influencers from GSA in July 2018. Always focusing on #BeautyPositivity and #ColdPressedOils, a scenic boat ride took the influencers to the perfect “instagrammable” urban jungle experience for about 100 guests in a secret outdoor location.

A strong focus was set on the educational elements for the influencers. The Nature Box onboarding included a cold pressed oil workshop, product testing stations, organic food and smoothie bars featuring the natural key ingredients of Nature Box – and of course the perfect backdrops for Instagram content.

As a result of the launch, 30 influencers with almost 4 million followers posted 57 Instagram posts and 543 Instagram Stories. Participating influencers ranged from established talents like actress Janina Uhse, Topmodel Vanessa Fuchs, YouTuber Shanti Joan Tan or Beauty Blogger kindofrosy to Influencers with a mid-ranged following such as Valerie Husemann and ms_wunderbar.

After identifying and hosting 5 hero influencers back in spring 2018 for the global campaign shoot on the island of Mallorca, RSA was responsible for the development of the influencer strategy, research and content management. In addition, RSA took care of the conception, project management and execution of the influencer onboarding in Berlin.

About Nature Box:
Nature Box is a hair care and body care brand made by Henkel with selected natural ingredients and vegan formulas with responsible sourcing. Nature Box presents 5 collections with 5 cold pressed oils per line coming from avocado, apricot, macadamia, almond and coconut. The beauty speaks to confident and conscious life enthusiasts, interested in health, nature and well-being.

All pictures by Paul Aidan Perry.
Video by Björn Baasner / Monocle Films.