REVIEW Eastern Europe Roadtrip

Strategy I Production I Seeding (GAS)

The #REVIEWTRAVELS campaigns – Meet Merano 2015, REVIEW x Lollapalooza and REVIEW x South Australia – were highly successful with millions of views and impressions. Therefore this approach continued in autumn 2018 with another exciting journey: a road trip through Eastern Europe.

In cooperation with REVIEW, RSA invited six ambassadors to explore the cities of Budapest, Krakow and Warsaw on a 6-day road trip.
Dressed in REVIEWs newest collection, the #reviewgang explored not only the vibrant and rising urban metropoles of the east, they also discovered the art, music & culture scene with local influencers.

The highlights of the road trip were captured by Julian Schröpel aka Simbayu and Björn Baasner from Monocle Films. The trip was streamed live on the channels of the ambassadors. All assets were used for the REVIEW cooperate social media channels.

In addition to providing on-site support for the influencers, RSA was responsible for the conception, planning and production of the road trip, as well as the evaluation of the communication campaign.

Influencers: @dillanxwhite@diln_, @kickiyangz, @kevinelezaj, @alyssa_cor, @willy
Production: @simbayu, @monocle_films
Locals: @n_nawer, @kicsilaurka, @zsombors, @lilipataki, @allkindsofcrazycolors, @voidfilled, @adventures_of_fed, @mleczny, @zulukuki