REVIEW Eastern Europe Roadtrip
The #REVIEWTRAVELS campaigns – Meet Merano 2015, REVIEW x Lollapalooza and REVIEW x South Australia – were a complete success for the brand REVIEW with millions of views and impressions. This success story was continued in autumn 2018 with another exciting journey: a road trip through Eastern Europe.
In cooperation with REVIEW, RSA invited six Ambassadors to explore the Eastern European cities of Budapest, Krakow and Warsaw on a 6-day road trip.
Dressed in REVIEWs newest collection, the #reviewgang explored not only the vibrant and rising urban metropoles of the East, they also discovered the art, music & culture scene with local influencers.
The highlights of our road trip were captured by Julian Schröpel aka Simbayu and Björn Baasner from Monocle Films. The story of our road trip was streamed live on the channels of the ambassadors. All assets were used for the REVIEW cooperate social media channels.
In addition to providing on-site support for the influencers, RSA was responsible for the entire conception, planning and production of the road trip, as well as the evaluation of the communication campaign.
Participants: @dillanxwhite, @diln_, @kickiyangz, @kevinelezaj, @alyssa_cor, @willy
Production: @simbayu, @monocle_films
Locals: @n_nawer, @kicsilaurka, @zsombors, @lilipataki, @allkindsofcrazycolors, @voidfilled, @adventures_of_fed, @mleczny, @zulukuki