Skagen Pop-up Event Berlin

Strategy / Hosting / Production (GER + UK)

At the end of a beautiful Berlin summer 2018, SKAGEN celebrated the Danish hygge mindset with an interactive, week-long pop-up store on Torstraße. The launch the new Falster smartwatch and an exciting schedule for the pop-up provided customers and passers-by with an exciting brand and product experience in a creative environment, right within the heart of Berlin. Our media partners, passersby and fans of SKAGEN were invited to experience the new Falster II with all its functions and get creative in DIY flower and cocktail workshops.

RSA accompanied SKAGEN during the opening event of the pop-up store, to which 12 German and 2 British influencers were invited to participate. At the location, the influencers were able to examine the new functions of the Falster smartwatch and try out various straps. In addition to the concept development and the handling of influencers, RSA accompanied all media partners and SKAGEN partners to an exciting dinner at fine dining vegan restaurant Kopps. The cosy get-together between SKAGEN and the media partners was finalized with an acoustic concert by talented performer Chris James, who managed to make his audience sing along passionately.


all images © Samuel Smelty (@samuelsmelty) and Julian Schröpel (@simbayu)